We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …
In the packaging industry, we tend to think of closures as the finishing touch on a package. For consumers, the closure is one of the first interactions they have with the package—making it more of an “opener”, in both senses of the word. Packaging solutions which make strategic use of convenient closure features that customers …
The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging …
It’s obvious, but worth repeating here: selling pet food is about the human, not the pet. Aligning your pet food packaging design with trends that drive human purchasing behaviors is the key to success in the pet product industry. The Current State of Pet Food Packaging Design Packaging design for pet food has shifted focus …
Originally published in the Sackville Tribune Post The Sackville Memorial Hospital Foundation has gone beyond its fundraising campaign goal of $160,000. In fact, over $173,000 has been raised to date for the We want to see you Better campaign, which will be used to enhance radiology services in the Tantramar region. Foundation chair Bill Swift …
Text: Making truly sustainable packaging may arguably be one of the toughest packaging challenges around today, but no challenge appears to be too big or too stern for folks at the Amherst, N.S.-based flexographic film packaging converter PolyCello, whose new line of recyclable stand-up pouches promises to enable producers of frozen fruits and vegetables reduce …
Text: The team from PolyCello was honoured with the excellence in community service award Thursday night during the Amherst and Area Chamber of Commerce Awards Gala. Representing PolyCello at the event included (from left) Sarah Cooke, Andrew Dickinson, Tanya Johns, Pam Cadman, Angela Hatton, Joanne Morrissey, Claude Gaudet, Sherry Gaudet, and president and CEO Stephen …
Text: An Amherst company is making it easier for frozen fruit and vegetable shoppers to be environmentally friendly. With more than one billion non-recyclable, bottom-gusseted stand-up pouches produced in North America annually and customer demand for greener packaging on the rise, PolyCello developed an environmentally friendly recyclable packaging solution. “Our clients want to be …
US Business Review Article – PolyCello (PDF) Text: Packages of Green PolyCello is improving an already stellar reputation in the marketplace by developing innovative, sustainable products to add to its lineup. Becoming one of Canada’s 50 Best-Managed Companies of 2008 doesn’t happen simply by maintaining best business practices. Instead, it takes a lot of innovation, vision …
Every successful project begins with an in-depth and no-obligation discovery call with our packaging experts. From there, we’ll find the best solution for your product and your brand at large. We’re focused on helping our customers grow and succeed, so let’s talk about your goals and get started.
