December 2016

New Food Labeling Rules in Canada

On December 14, 2016, Canada’s Minister of Health announced new food labeling rules informed by “science-based nutrition” and years of consultations with stakeholders and the Canadian public by the Canadian Food Inspection Agency. These changes, which include updates to the Nutrition Facts Table, new rules for listing ingredients, and changes to standardized serving sizes, will …

Packaging Design: A Closer Look at Motivation and Impulse Purchases

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …