July 2016

Aligning Food Packaging Design and Branding Position

The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging Read More about Aligning Food Packaging Design and Branding Position

Single Serve Pet Food Packaging: A Revenue-Boosting Design Trend

It’s obvious, but worth repeating here: selling pet food is about the human, not the pet. Aligning your pet food packaging design with trends that drive human purchasing behaviors is the key to success in the pet product industry. The Current State of Pet Food Packaging Design Packaging design for pet food has shifted focus Read More about Single Serve Pet Food Packaging: A Revenue-Boosting Design Trend

Emmerson Packaging Staff Donate to Local Animal Shelter

On a Saturday in early June, team members from various departments within Emmerson Packaging joined forces with a common goal: to slay our competition in the annual Greater Moncton Dragon Boat Festival in Moncton, New Brunswick! We entered the race as a team building exercise in the Customer Service department.  We decided to include more Read More about Emmerson Packaging Staff Donate to Local Animal Shelter