The Highest Quality Frozen Food Packaging
Stand-up pouches, SmartPack™, MicroPack™ and more.
The frozen food industry is growing exponentially. Can your brand keep up?
Consumers are looking for higher quality options for frozen vegetables, fruits, and meats. At Emmerson Packaging, we’ve been producing flexible packaging solutions for frozen foods producers for nearly 60 years.
Packaging is critical to the success of your brand. Presentation, shelf impact, consumer convenience, and cost effectiveness are of the utmost importance. We have the most advanced tools in the industry to help you deliver the highest quality products to your customers.
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Table Of Contents:
Trends In Frozen Food Packaging
Themes In The Frozen Food Industry for 2018 & Beyond
Frozen food has been a staple on North American grocery lists since the mid-20th century. It’s a convenient, cost-effective way for consumers to enjoy healthy meals with ease. Today’s families are cultivating more healthy, active lifestyles, so it’s no surprise that they are turning to frozen food options more often.
Over the next five years, the global frozen food market is expected to experience a Compound Annual Growth Rate of almost 5%. With such a great opportunity to capture new customers, frozen food manufacturers must leverage exceptional packaging to stand out in an already crowded freezer section.
We’ve identified several trends that will prove to have staying power. First, stand-up-pouches have increased in popularity over the last number of years. This format is especially popular with frozen food manufacturers because they don’t just stand up—they stand out! They’re lighter than traditional bottles and cans, cost less to produce, are easier to ship and are more environmentally-friendly.
Consumer trust is a huge hurdle that frozen food manufacturers have to face. A recent Mintel study suggests that there is a general mistrust in the food production industry, and a heightened awareness of food recalls perpetuated through the media doesn’t help. Farm-to-table transparency is something families will be looking for, now and in the future. For frozen food manufacturers, this means increased accountability and disclosure of more specific process details. Crystal clear printing and high-quality packaging will be a must to gain and maintain consumer trust.
Frozen has not always been synonymous with freshness, but today’s frozen food manufacturers are looking to change that. The common misconception with ready-made meals is that they lack the same quality that fresh foods offer. Through research and innovation, frozen food manufacturers are actively trying to combat this viewpoint.
As more consumers come to realize the benefits of frozen food, frozen food packaging is now being designed with premium quality in mind. The packaging is more visually appealing and tactile, closures are more secure and quality has been generally improved across the board.
Finally, environmentally-friendly, sustainable packaging is nothing new to some consumers, but all research suggests that this is a movement that’s only gaining momentum. Almost all frozen food manufacturers are taking steps to reduce their environmental footprint, and consumers are noticing. Frozen foods generate almost 50% less waste when compared to fresh foods consumed in the home. Families are wasting less food, as they’re not throwing away as much due to spoilage.
Frozen Food Packaging Options
Convenience Over Cost
In most cases, consumers choose lower cost options, but when it comes to frozen food, convenience reigns supreme. According to a recent Deloitte study, 45% of consumers chose a product primarily because it simplified preparation, and within this group, 35% purchased a product because the packaging was more convenient.
When you think of the most convenient preparation method, the microwave almost always comes to mind. Microwaveable food packaging isn’t a new concept, but consistent innovations have kept it on the cutting edge of packaging technology. Consumers are interested in reducing meal-prep time, and microwaveable packaging for frozen foods is making this possible.
Emmerson Packaging’s MicroPack™ microwaveable packaging allows consumers to steam frozen vegetables quickly and safely without removing them from the package. MicroPack™ is ideal for almost all frozen food products that need to be heated.
Health conscious consumers can enjoy nutrient-rich meals in minutes, with little to no preparation or clean-up. It’s also convenient for your company. MicroPack™ can be efficiently run on conventional packaging machinery, and prints high-impact graphics with ease.
High-Impact Designs for Frozen Food Packaging
It Takes More Than Great Artwork To Stand Out On The Shelf
Customers choose frozen food options because they want something that tastes good and will save them time in the kitchen. Your frozen product provides them with just that, but with so much competition in the market, your packaging has to convey a lot with its design.
Do the graphics catch the shoppers’ eyes? Is it compact enough to optimize freezer space? Can customers open and close it easily? Does it work with your existing manufacturing processes? With so many things to consider, you need to have an expert in your corner, working with you every step of the way.
High Quality Packaging = The Freshest Frozen Food
We Make It Easy To Choose The Right Package For Your Product.
Back in the 1950s, when TV dinners were the dominant frozen food option, the focus was on convenience, but not necessarily quality. Today, convenience is still of utmost importance—so important, in fact, that it is one of the main driving factors behind the growth of the global frozen food market. That said, there’s an increasing emphasis on quality and freshness that can’t be ignored.
Everything from film weight to closures can have an impact your product’s freshness from freezer to table. Will your closures extend shelf life and prevent freezer burn? Is your package barrier customized to your product? Whether it’s frozen fruit or french fries, we can customize your packaging so it meets your product’s unique needs. Our stand-up pouches and bags are state-of-the-art, so you never have to sacrifice quality or appearance to keep your food fresh and protected.
Sustainable Frozen Food Packaging
Don’t Sacrifice Quality to Meet Your Sustainability Targets
Today’s consumers are making product choices with environmental sustainability in mind. This is even more prevalent with the millennial generation. It’s not enough to have beautiful, inviting product packaging—you have to ensure you’re highlighting your environmental practices too.
Frozen food manufacturers have to walk a fine line between style and sustainability, which isn’t always an easy task. Packaging has to have appropriate barrier protection that will protect from elements like moisture and cold, it has to be shelf stable and able to reproduce high-quality graphics for shelf impact. Historically, at least in the packaging world, words like “eco-friendly”, or “recyclable” have been synonymous with lesser quality—not luxury.
Luckily, the packaging industry has risen to meet these challenges. Emmerson Packaging’s products like SmartPack™, and SmartPack-BDG™ take eco-friendly packaging to new heights. With these products, you don’t have to choose between style, quality and a smaller footprint.
Emmerson Packaging’s SmartPack™ uses innovative energy-curing technology, reducing the number of films required for a given package. This volatile organic compound (VOC)-free process represents a significant breakthrough in packaging reduction and sustainability, and it’s been recognized as an industry best. SmartPack™, and SmartPack-BDG™ are both produced with processes that allow your customers to dispose of these packages in their regular garbage. They will then biodegrade in the landfill leaving behind only biomass and methane gas. These products give consumers the environmental sustainability they’re seeking, with the convenience and quality they expect from a premium product.
Read more about frozen food packaging capabilities, trends, and more on our blog:
- Frozen Food Packaging Trends for 2018 & Beyond
- Flexographic -Friendly Design – Tips & Best Practices
- Green Food Packaging – You Don’t Have to Sacrifice Style to be Sustainable
- FDA Food Labelling Rules – Will The Deadline Be Extended?
- Frozen Food Packaging – A Growing Market
- Frozen Food Packaging in the Microwave – How To Win With Convenience
- 3 Ways Environmentally-Friendly Food Packaging Can Help you Reach Your Corporate Sustainability Goals
- New Food Labelling Rules in Canada
- Packaging Design: A Closer Look at Motivation & Impulse Purchases
- Biodegradable Packaging: Addressing Common Questions
- Flexible Packaging Features That Add Real Value
- New GMO Labeling Rules: USA vs. Canada
- 4 Bad Food Broker Habits that Lose Business
- For Packaging Design Inspiration, Check Out Your Competitors Products
- Aligning Food Packaging Design and Branding Position