Introduction
A leading rice & grain brand in North America, known for its premium products, partnered with our packaging team to transition their conventional packaging to a more sustainable, recycle–ready structure. Emmerson Packaging brought its extensive experience to bear, exceeding their high expectations for product quality while helping them meet their sustainability goals.
The challenge
The client sought a packaging partner to help transition their conventional roll stock and flat bottom bags into fully recyclable options. Having previously faced challenges with sub-par packaging performance, they required superior print quality, precise color standards, and technical expertise to meet the needs of their premium brand.
Their expectations were clear:
- Transition to a recycle-ready structure.
- Maintain superior print quality and develop standardized color guidelines.
- Offer solutions aligning with their sustainability and branding objectives.
The solution
Our team approached the client’s needs with a tailored strategy, leveraging expertise across Research & Development (R&D), graphics, and procurement support.
1. Handcrafted Packaging Samples
Handmade paper prototypes and fill tests allowed the client to visualize the final outcome, providing insights for optimizing packaging specs.
2. Comprehensive Print Trials
We conducted full-color print trials to establish clear flexographic print standards, helping the client understand print capabilities and set realistic expectations.
3. Collaborative R&D
Our R&D team tackled technical challenges and presented multiple packaging options, equipping the client with the knowledge needed to make confident, informed decisions.
4. Focus on Sustainability
We delivered recyclable PE structures and showcased sustainable film options with tests and performance validations on the client’s specific machinery systems.
The results
The results exceeded expectations:
- Achieved a successful transition to sustainable, recycle-ready packaging.
- Established precise color standards and print quality benchmarks that perfectly aligned with the client’s premium brand identity.
- Strengthened their market position in sustainable packaging initiatives, meeting consumer demand.
Following this collaborative success, the client continues to trust us with new packaging projects, including branded packages and specialty designs. This ongoing partnership highlights their confidence in our expertise and dedication to delivering quality.
