Packaging Trends

Packaging Design: A Closer Look at Motivation and Impulse Purchases

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …

Biodegradable Packaging: Addressing Common Questions

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

Flexible Packaging Features That Add Real Value

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …

For Packaging Design Inspiration, Check Out Your Competitors’ Products

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …

Packaging Solutions for Snacks: Closures Customers Love

In the packaging industry, we tend to think of closures as the finishing touch on a package. For consumers, the closure is one of the first interactions they have with the package—making it more of an “opener”, in both senses of the word. Packaging solutions which make strategic use of convenient closure features that customers …