Billboard Effect: Using Multiple Packages for Max Shelf Impact

It should come as no surprise that the design and presentation of your product’s packaging is one of the most important factors in driving sales from the shelf. In fact, between 70% and 80% of purchasing decisions are made in-store. That’s why maximizing shelf impact by taking advantage of the billboard effect could be a sound Read More about Billboard Effect: Using Multiple Packages for Max Shelf Impact

3 Ways Environmentally Friendly Food Packaging Can Help You Reach Your Corporate Sustainability Goals

If you’re like a lot of forward-thinking companies, you have set corporate sustainability goals that your entire organization is striving to achieve. As you may be aware, sustainability reporting and corporate sustainability goals are an important part of building public trust for the modern company. In its guide to corporate goal setting, the United Nations Read More about 3 Ways Environmentally Friendly Food Packaging Can Help You Reach Your Corporate Sustainability Goals

New Food Labeling Rules in Canada

On December 14, 2016, Canada’s Minister of Health announced new food labeling rules informed by “science-based nutrition” and years of consultations with stakeholders and the Canadian public by the Canadian Food Inspection Agency. These changes, which include updates to the Nutrition Facts Table, new rules for listing ingredients, and changes to standardized serving sizes, will Read More about New Food Labeling Rules in Canada

Packaging Design: A Closer Look at Motivation and Impulse Purchases

Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase Read More about Packaging Design: A Closer Look at Motivation and Impulse Purchases

Biodegradable Packaging: Addressing Common Questions

Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. Read More about Biodegradable Packaging: Addressing Common Questions

Flexible Packaging Features That Add Real Value

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number Read More about Flexible Packaging Features That Add Real Value

New GMO Labeling Rules: USA vs Canada

If you manufacture or distribute food products in both the United States and Canada, navigating different regulations for GMO labeling can be frustrating. Until recently, some manufacturers simply didn’t sell their products in states with strict GMO labeling rules, as across-the-board compliance with varying state regulations was difficult. Now, new federal rules have set a Read More about New GMO Labeling Rules: USA vs Canada

For Packaging Design Inspiration, Check Out Your Competitors’ Products

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at Read More about For Packaging Design Inspiration, Check Out Your Competitors’ Products

Packaging Solutions for Snacks: Closures Customers Love

In the packaging industry, we tend to think of closures as the finishing touch on a package. For consumers, the closure is one of the first interactions they have with the package—making it more of an “opener”, in both senses of the word. Packaging solutions which make strategic use of convenient closure features that customers Read More about Packaging Solutions for Snacks: Closures Customers Love